Best Bitly Alternative for Marketing Teams (2025)
Bitly is great for shortening links. But if you're a marketer who needs UTM tracking, campaign analytics, and team collaboration, Bitly falls short. Here's why marketing teams are switching to purpose-built alternatives.
The Problem with Bitly for Marketing
Bitly was built as a link shortener. It does that well. But modern marketing requires more than short URLs. You need:
- UTM parameters that are consistent across your team
- Campaign-level analytics, not just click counts
- Templates to enforce naming conventions
- Team workspaces with shared link libraries
Bitly offers some of these features—but only on expensive enterprise plans. For small to mid-sized marketing teams, there's a gap between "free Bitly" and "$300+/month Bitly Enterprise."
CampKit vs Bitly: Feature Comparison
| Feature | CampKit | Bitly Free | Bitly Paid |
|---|---|---|---|
| Short links | ✓ | ✓ | ✓ |
| UTM builder | ✓ Built-in | ✗ | Limited |
| UTM templates | ✓ | ✗ | ✗ |
| Custom domains | ✓ From €9 | ✗ | ✓ |
| Campaign analytics | ✓ | Basic | ✓ |
| Team workspaces | ✓ From €29 | ✗ | ✓ |
| Bulk link creation | ✓ | ✗ | ✓ |
| Price | Free – €79/mo | Free | $35 – $300+/mo |
Why Marketing Teams Choose CampKit
1. UTM Tracking Built In
With Bitly, you build UTM links elsewhere and then shorten them. With CampKit, UTM parameters are part of the link creation flow. One tool, one workflow, consistent tracking.
2. Templates for Consistency
Save your UTM conventions as templates. When anyone on your team creates a link, they use the same source, medium, and campaign naming. No more "facebook" vs "Facebook" vs "fb" chaos.
3. Actually Affordable
CampKit Pro starts at €9/month with custom domains and advanced analytics. That's a fraction of what Bitly charges for similar features.
🚀 Try CampKit Free
50 links free forever. No credit card required. See why teams are switching from Bitly.
Start Free →When Bitly Still Makes Sense
To be fair, Bitly is the right choice if:
- You only need basic link shortening
- You're not tracking marketing campaigns
- You don't need UTM consistency
- You have enterprise budget for the full Bitly platform
But if you're a marketing team that cares about attribution, CampKit is purpose-built for your workflow.
Making the Switch
Switching from Bitly to CampKit takes minutes:
- Sign up for free at getcampkit.com
- Set up your UTM templates
- Connect your custom domain (Pro plan)
- Start creating links with built-in tracking
Your old Bitly links keep working—you're just creating new links in a better tool.
Ready to Switch from Bitly?
CampKit gives you UTM tracking, short links, and campaign analytics in one tool.
Try Free — No Credit Card →